ELEMENTS INFLUENCING PUBLIC OPINION
Keywords:
public opinion, social networks, mass media, political leaders, personal experience, socialization, economic factors, manipulation, audience dynamics, internet journalism.Abstract
This article examines how public opinion is formed, tracing its historical background and highlighting the influence of contemporary media—especially social media platforms—on this process. It evaluates crucial elements like individual experiences, social interactions, mass communication, political leadership, audience behavior, economic conditions, crises, and media manipulation, illustrating their impact on public awareness. The study also contrasts traditional and modern perspectives, shedding light on the mechanisms behind the development of collective opinion in society.
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